
Specialists in management and sale-related roles
At GMCL & Associates (previously Sales Assess) we specialise in the professional development of people in consulting, sales-related roles, customer service and management. We aim to enhance the knowledge, understanding, skills, motivation, and self-management of sales professionals in Australia and elsewhere, by providing advice, guidance, books and digital tools.
We offer consultation in research and analysis, sales strategy formulation, CRM/eRM and channel management, facilitation, training and development, and competency assessment.
GREG LEE
BSc MBA M.App.Res
Managing Director
Greg Lee is a highly experienced and accomplished management consultant, trainer and facilitator.
Having been involved in technology since 1977 after his initial degree in computer science, then sales and management since 1983, training since 1987, and consulting since 1992 — with IBM for many years, then Mercuri International, Workforce Transformations, Bid Direction, and his own company GMCL & Associates.
In addition to his original technical training, Greg had the benefit of traditionally intensive IBM sales, management, and consulting training. He further enhanced his knowledge of management through an MBA, and later through Executive Education at Columbia University in New York. Greg is now completing a Doctorate of Business Administration (in sales management) at Macquarie Graduate School of Management, where he won a Certificate of Merit Award in qualitative research methods. Greg also won an award for his paper at the UK Academy of Marketing conference, and will soon be lecturing in sales management at Macquarie University´s School of Business. Greg´s formal qualifications include BSc, MBA, and M.App.Res.

Our clients
GMCL & Associates works and has worked with a broad variety of regional and multinational organisations spanning all industry sectors.
Well known examples include:
- Department of Defence
- ICT multinationals such as Compaq, Novell, NEC, Oracle, Sun, Xerox, Telstra, and ITC / PCCW (HK)
- banks such as National Australia Bank Wholesale Finance, Citibank Consumer Finance, Morgan Stanley Investment Banking, Westpac Business Banking, and HSBC Payments and Cash Management
- manufacturers/distributors such as Mercedes-Benz Commercial, OPSM, Panasonic, and Rexel
- services firms such as Southern Pacific Hotels, SITA Waste and Water Management, and George Patterson.






